All of the strategies undertaken in marketing BRIZZI, the most effective way is to give the gift of groceries to customers BRIZZI users when shopping at the supermarket s in Semarang. Resource persons / informants consists of the CBK offices and the Customer card user Semarang BRIZZI. Furthermore, these factors were analyzed to get the strategy formulation. Data collected from various sources consisting of external factors and internal, ie interviews, observation and documentation. Bank Rakyat Indonesia (Persero) Regional Office Semarang. To analyze the marketing communication strategies, conducted research at PT. This research aims to determine the effectiveness of of the activities of marketing communications strategy that has been done. The cornerstone of the theory used in this study the theories of Kotler Kotler, said that elements of the promotion mix (promotion mix) consists of five main device, namely: Advertising, Sales Promotions, Public Relations and publicity, Personal Selling and Direct Marketing. To overcome this, we need a marketing communication strategy of e-money is appropriate and effective. But the public's knowledge about the e-money making product marketing e-money is still lacking. With increasing public awareness of the technology, there are a trend the demand for banking products based on technology, in particular transactions through cards.
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June 2023
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